Club Development Tool

Partnerships, Marketing and Communications

The partnership, marketing and communications section will provide advice on making good use of communications and marketing to help to create and maintain effective partnerships within your community.


Cricket Scotland offers a series of benefits to our member clubs to try and help you develop, grow and thrive.

Local Council

Your local council and local sports council (if one exists in your area) are other organisations who could offer information and support to your club.

Increasing Revenue

A key reason for developing partnerships is to enable your club to try and increase your income from sources outwith the club’s membership.

Sports Marketing Network

Through partnership work with Sports Marketing Network, here are some examples of the communication methods different clubs have used to try and market themselves and build partnerships on a local basis.