It marks a new exciting era for Scottish cricket supporters, players and associations as the organisation launches its new brand as it seeks to reach out, not only to its key existing stakeholders, but also new audiences.
The new logo represents a step forward for the organisation as it looks to embrace the modernisation of a fast-changing sport which has become increasingly popular since planting its roots in Scotland back in 1785.
Over the past few months Cricket Scotland has listened to feedback from a diverse group of its key stakeholders with the likes of a player’s survey, feedback from our associations which has helped mould the new site.
“When we started out we wanted to change the perception of cricket in Scotland and enhance how we communicate with those who are important to us, which is an incredibly big job.”, said Cricket Scotland Chief Executive Malcolm Cannon.
He added, “With over 230+ Clubs in Scotland, it’s certainly not a minority sport as some people would believe.”
The change in logo was instigated due to the heraldic figure in the previous incarnation coming under scrutiny from the Lord Lyon. This ancient heraldry law only applies in Scotland and has caused several football teams, like Airdrie and Ayr, to change their logos.
“Instead of looking at it from a negative perspective, we’ve taken the opportunity to create a whole new brand and improve the way we communicate with those who have a passion for the sport in Scotland.” said Cricket Scotland Communications Manager Ben Fox.
François Roshdy founder of Border Crossing Media added, “Cricket Scotland are passionate about transforming how cricket is perceived in Scotland. Their commitment to growing the game fuelled everything that we did, from brand strategy through to integrating back-office tools. We can’t wait to see how Cricket Scotland uses the new assets at its disposal to reach and engage the next generation of cricketers!”.
Some of the new features on the now mobile responsive site include, player profiles of the national men and women’s squads, as well as a revamp of the Scottish Cricket Hall of Fame.
The new site represents the start of transformation which will focus on the way we engage and serve our members with various tools like search by postcode, club directory along with a new members portal to be rolled out in the future months.